Online shopping has become easier than ever, said Basma Attia, a 25-year-old banker who relies on e-commerce to meet her needs. Attia shops online two to three times a month, purchasing everything from clothes and beauty products to creams, hair care, and accessories. “Five years ago, some stores and services weren’t available where I live. Now I order whatever I want, whenever,” she told Egyptian Streets. As more Egyptians turn to online shopping for everything from groceries to the latest fashion trends and electrical appliances, social media ads and targeted promotions are fueling a new kind of consumerism. Driven by impulse and the thrill of the deal, the ease of a click costs Egyptians so much. Egypt’s e-commerce market is witnessing substantial growth, Fueled by expanding internet access, enhanced infrastructure, and a growing base of online shoppers. In 2022, online purchases represented 3.4 percent of consumer spending in Egypt, totaling USD 6.9 billion (EGP 351.2 billion). This figure is projected to climb to 4.5 percent by 2025, with consumer electronics remaining the top category in the country’s e-commerce market. In 2024 the market is estimated at USD 9.05 billion and…
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