Online video giant YouTube has published its year-end top U.S. trends lists for 2024 and in includes Bay Area content creators.
Original content creators continued to ascend on YouTube in 2024, especially video podcasts, as users search for alternatives to traditional news sources. For example, in addition to video podcasts like Club Shay Shay and The Joe Rogan Experience, All The Smoke hosted by former Golden State Warriors’ teammates Matt Barnes and Stephen Jackson was topped viewership in the past year. The brash podcast even hosted presidential candidates exhibiting its influence and cultural relevance, according to YouTube.
Gaming also continues to be a huge driver of online video. This year the San Mateo-based Roblox’s Dress to Impress game has quickly become a global phenomenon. The competitive fashion game has an appeal to gamers and non-gamers alike, spinning off IRL fashion contests, beauty routines and fan art, according to YouTube. Since the start of 2024, there have been more than 4 billion views of gaming videos with variations of “Dress to Impress” in the title.
Here’s a look at top YouTube trends in the U.S. in 2024:
Trending Topics
• 2024 United States presidential election • Kendrick Lamar • Sean Combs Scandal • Jujutsu Kaisen • Amazing Digital Circus • Hazbin Hotel • Dress to Impress • Deadpool & Wolverine • Sabrina Carpenter • Helldivers 2
Top Songs
1 Tommy Richman – MILLION DOLLAR BABY 2 Lay Bankz – Tell Ur Girlfriend 3 prodbycpkshawn – Pop like this Pt. 2 (Slowed) 4 Odetari – KEEP UP 5 Bobby Caldwell – What You Won’t Do for Love 6 фрози, Joyful – Bounce (I Just Wanna Dance) 7 Eternxlkz – SLAY! 8 Megan Thee Stallion – Mamushi (feat. Yuki Chiba) 9 Surf Curse – Disco 10 Steve Lacy – Static
Top Creators
1 MrBeast 2 Stokes Twins 3 UR · Cristiano 4 CaseOh 5 Zack D. Films 6 Nick DiGiovanni 7 Jordan Matter 8 Mark Rober 9 The Trench Family 10 Camilla Araujo
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