CNBC Taps Robert Frank, Julia Boorstin to Expand ‘Verticals’ Strategy ...Middle East

CNBC has sketched out an intriguing strategy the network hopes will have it getting bigger by sweating the small stuff. The business-news outlet, backed by NBCUniversal, plans to launch a new unit devoted to creating content aimed at niches of its audience. The division will be led by Max Meyers, a veteran producer who has […]

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CNBC Taps Robert Frank, Julia Boorstin to Expand ‘Verticals’ Strategy ...Middle East

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