The Big Fat Indian Wedding: How $71 billion celebrations power the economy ...News

Extravagant marriage ceremonies, on which the average family spends beyond its means to emulate celebrities and industrialists, are a cultural tradition with a positive effect on the GDP Indian weddings are unparalleled in their vibrancy, cultural richness and the sheer scale of celebration. The expression “big, fat Indian wedding” was coined with good reason, and the months-long celebrations put together by Asia’s richest man, industrialist Mukesh Ambani, for his younger son this year set a new benchmark for extravagance. Sure, weddings come with tremendous cultural and sentimental value, poignant moments among f

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The Big Fat Indian Wedding: How $71 billion celebrations power the economy ...News

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