Nielsen, TikTok Strike Measurement Pact ...Middle East

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Nielsen, TikTok Strike Measurement Pact
TikTok could become a bigger part of advertisers’ measurement mix under a new pact unveiled Thursday with Nielsen. The two companies have struck a partnership that will give advertisers and buying agencies the ability to compare ad performance on the quick-hit streaming-video site with that of other digital, connected-TV and linear outlets. The hope is […]

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