Lunchables were a smashing success. Now they’re in crisis ...Middle East

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Lunchables were a smashing success. Now they’re in crisis
source : News channel ( Middle East ) () 92
By Nathaniel Meyersohn, CNN New York (CNN) — Americans are losing their taste for Lunchables. Sales of the compartmentalized meat and cheese meal marketed to kids and their busy parents in colorful boxes slid 12% during the quarter ending on November 3, according to Circana data. Lunchables’ slide is hurting its parent company, Kraft Heinz. Kraft Heinz’s sales dropped 2.2% last quarter, nearly half of which was driven by Lunchables. The company is scrambling for a fix to its nearly $2 billion brand. “Lunchables for us is a top priority,” said Diana Frost, Kraft Heinz’s global chief growth officer, in an interview with CNN. “We are committed to its long-term growth.” Lunchables are

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