Memo to Democrats: To succeed next time, avoid these words ...Middle East

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In 2007, Republican pollster Frank Luntz published a book called “Words that Work.” Luntz had persuaded GOP leaders to use the phrase “death tax” instead of “estate tax” and to substitute “energy exploration” for “oil drilling.” It worked. Borrowing many of Luntz's terms, George W. Bush won two terms in the White House. Luntz concluded his book with an appendix of "words and phrases you should never say again," because they did not work. The seventh item on his list is one you heard a lot during the recent election: "undocumented workers." But you only heard it from my fellow Democrats, who suffered a massive defeat on Nov. 5. It's too early to know why we lost the presidency, the S

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Memo to Democrats: To succeed next time, avoid these words ...Middle East

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