Student-athletes share how they use their socials for branding ...Middle East

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Student-athletes share how they use their socials for branding
As their follower and like counts grow, Alabama student-athletes have learned to adapt their social media platforms, like TikTok and Instagram, to enhance their collegiate athletic careers. Through these platforms, athletes can connect with fans, post about events and highlight who they are when they’re not competing.  Kyla Dunaway is one of the volleyball team’s go-to right side hitters. She has amassed nearly 25,000 followers across her various social media accounts, and she said her platforms are a great tool for personal branding because users can curate their feed to make it unique. She said she posts to show that there’s more to her than being an athlete. “I post a lot about my faith a

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