Why TikTok’s Decision to Sideline Merlin Hurts Music Culture (Guest Column) ...Middle East

billboard - News
Why TikTok’s Decision to Sideline Merlin Hurts Music Culture (Guest Column)
TikTok’s decision to boycott Merlin and pursue direct deals with Merlin’s member labels is a troubling move that undermines the rights of labels to choose how their music is licensed. While TikTok frames this shift as a way to tackle streaming fraud, it’s clear that the real motive is to weaken the bargaining power of independent labels and use that leverage to suppress rates. Merlin has built strong partnerships over the last 16 years with more than 40 digital services worldwide. These partners recognize the value Merlin brings—efficiency, scale, and a deep understanding of the independent music community. TikTok’s mo

Hence then, the article about why tiktok s decision to sideline merlin hurts music culture guest column was published today ( ) and is available on billboard ( Middle East ) The editorial team at PressBee has edited and verified it, and it may have been modified, fully republished, or quoted. You can read and follow the updates of this news or article from its original source.

Read More Details
Finally We wish PressBee provided you with enough information of ( Why TikTok’s Decision to Sideline Merlin Hurts Music Culture (Guest Column) )

Apple Storegoogle play

Last updated :

Also on site :

Most viewed in News