Why New Artist Deals Are Evolving the Business of Latin Music: ‘Everyone Has to Be Happy’ ...Middle East

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Why New Artist Deals Are Evolving the Business of Latin Music: ‘Everyone Has to Be Happy’
Latin music has gone global and its revenues have now surpassed the $1 billion mark, which means the business of Latin music has evolved. The New Latin Music Business panel, which took centerstage on Monday (Oct. 14) at the 2024 Billboard Latin Music Week, was moderated by Rancho Humilde’s CEO and founder Jimmy Humilde, and featured panelists Atella (producer and songwriter, head of music, Zumba and ZML Records), Cris Falcão (managing director of artist & label strategy and GM Latin, Virgin Music Group) and Txema Rosique (senior VP of A&R, Sony Music U.S. Latin). Humilde kicked off the conversation acknowledging

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