Allen Media Strikes New Nielsen Alliance After Touting Rival VideoAmp in 10-Year Deal (EXCLUSIVE) ...Middle East

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Allen Media Strikes New Nielsen Alliance After Touting Rival VideoAmp in 10-Year Deal (EXCLUSIVE)
source : Variety ( Middle East ) () 40
Allen Media Group, the owner of TV’s Weather Channel and 27 TV stations, is putting Nielsen in a closer embrace after giving the measurement giant a colder shoulder last year. Allen, controlled by entrepreneur Byron Allen, raised eyebrows in 2023 when it struck a ten-year deal with Nielsen rival VideoAmp to serve as the primary […]

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