Formula 1 and LVMH sign historic $1 billion deal for the ages ...Middle East

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Formula 1 has announced that it has sealed a historic 10-year deal with renowned luxury conglomerate, Louis Vuitton Moët Hennessy (LVMH) valued at a staggering $1 billion. The groundbreaking alliance that underscores the growing cultural relevance and global appeal of Formula 1 will see several of LVMH's iconic brands, including Louis Vuitton, Moët Hennessy, and TAG Heuer, become integral parts of the Formula 1 experience. A joint statement from both companies described the collaboration as "an unprecedented agreement between the world leader in luxury and the pinnacle of motorsport," emphasizing that it will "bring together the best of these two worlds" to offer "unparalleled experiences" f

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Last updated : 02 October 2024 clock 09:24 PM

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Formula 1 and LVMH sign historic $1 billion deal for the ages ...Middle East

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