After Taylor Swift’s Endorsement, HeadCount Exec Talks Music’s Role In Getting Out the Vote ...Middle East

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After Taylor Swift’s Endorsement, HeadCount Exec Talks Music’s Role In Getting Out the Vote
Taylor Swift‘s endorsement of vice president Kamala Harris for president on Sept. 10 was “the start of the journey” for millions of apolitical Swifties and celebrity-news fanatics, according to Lucille Wenegieme, HeadCount’s executive director. “They might click a link, but they’re not immediately going to Google, ‘Where’s all my voting information?'” she says. “Somebody else might talk about it, and it comes up in their feed somewhere else, and maybe they see a show in October. It’s multiple touch-points that tend to move folks across the finish line.” Wenegieme, a former scientist who worked in the fashion industry b

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