Uber is trying to win back ridership with a kinder, gentler image ...Middle East

Quartz - Economy
Uber is trying to win back ridership with a kinder, gentler image
Uber announced this week that it is committing 10 million free or discounted rides to help “vulnerable communities” around the world get access to Covid-19 vaccinations. The company says it will work with organizations that have “deep ties to communities of color that have been disproportionally hurt by the pandemic” to provide rides to and from initial vaccination appointments, and for the follow-up shots that will be needed a few weeks later.Uber says the goal is to “make sure that transportation is not a barrier to getting the vaccine.”With overall mobility revenue down 53% year-over-year, the ride-hailing and delivery giant, which remains unprofitable, also has a dire need to ramp up rid

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