Google dominates online ads, says antitrust trial witness, but publishers are feeling ‘stuck’ ...Middle East

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Google dominates online ads, says antitrust trial witness, but publishers are feeling ‘stuck’
Google’s tool that lets publishers sell ad space on their websites is ubiquitous, but that’s largely a testament to how hard it is for customers to get out of it, one former publishing executive testified in federal court on Tuesday. “I felt like they were holding us hostage,” said Stephanie Layser, a former programmatic advertising […] The post Google dominates online ads, says antitrust trial witness, but publishers are feeling ‘stuck’ appeared first on NY Times News Today.

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