MarketInk: Latino Group Criticizes Green Energy in Digital Advertising Campaign ...Middle East

Times of San Diego - News

A Latino activist group has launched a digital advertising campaign critical of California’s green energy push for electric vehicles and bans on gas-powered landscape equipment, including leaf blowers and lawn mowers. The group, called Levanta Tu Voz (“raise your voice”), is claiming the state’s energy mandates are hurting Latino small-business owners, day laborers and agriculture and manufacturing workers. A Levanta Tu Voz spokesman told Times of San Diego that its campaign, titled “Sustainability Matters,” features ads appearing on YouTube, Facebook, Instagram, broadcast television, streaming TV and radio. A dollar amount for media expenditures was not disclosed. The campai

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MarketInk: Latino Group Criticizes Green Energy in Digital Advertising Campaign ...Middle East

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