Dynamic pricing: Maximizing revenue in the hotel industry ...Middle East

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Dynamic pricing: Maximizing revenue in the hotel industry
source : hospitality net ( Middle East ) () 104
Dynamic pricing can be a contentious topic. Consumers often view it as an exploitative pricing strategy in which brands try to charge the highest possible price for their products or services. For example, in the fast-food industry, the introduction of dynamic pricing has gone down like a lead balloon.

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