Broadcasters Bet on Flexibility of Streaming to Attract Younger Audiences: ‘We Will Never Be Cool but We Can Try Being Elegant’ ...Middle East

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Broadcasters Bet on Flexibility of Streaming to Attract Younger Audiences: ‘We Will Never Be Cool but We Can Try Being Elegant’
How can television attract ever-elusive young audiences? For European public broadcasters, the answer is to focus on streaming, which offers much more flexibility in trying out different content strategies. Gathered at Venice Production Bridge, the industry section of the Venice Film Festival, to discuss how platforms and broadcasters can aid the international circulation of domestic […]

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