The automobile industry is discovering it needs a master plan ...Middle East

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The automobile industry is discovering it needs a master plan
In 1962, US president John F. Kennedy set a course for the moon, initiating the grandest master plan in modern American history. Not that JFK (or anyone else) knew how they would do it, exactly. At the time, the US had logged just 15 minutes of human spaceflight. Yet over the next seven years, the Apollo space program directed $288 billion (in today’s dollars) and the energies of 400,000 people to put the first human on the lunar surface.Far from command-and-control, the effort was inventive and improvisational. Engineers and managers had to scramble over unmapped terrain and solve unprecedented problems. On July 20, 1969, just over seven years from the day of Kennedy’s speech, they succeede

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