"Underconsumption" Influencers Are Peddling Frugality, Not Products ...Middle East

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Underconsumption Influencers Are Peddling Frugality, Not Products
Trends on TikTok come and go faster than you can say "brat summer, demure fall" - but some of them tend to have a lasting impact on us, whether it's a new slang term (remember "cheugy"?) or a way of life. Recently, a wholesome trend appears to have taken over our feeds encouraging us not only to not buy fall's newest pair of "it" boots, but to consume less. In fact, the trend is trying to influence us to under-consume. Called "underconsumption core," the concept has a similar vibe to last year's de-influencing trend, but instead of aiming to sway you from buying a buzzy product and getting a dupe instead, underconsumption core aims to showcase what it looks like when someone buys and uses o

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