Wording on Santa Barbara sales tax measure is the key to reaching voters about dire financial needs ...Middle East

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Wording on Santa Barbara sales tax measure is the key to reaching voters about dire financial needs
SANTA BARBARA, Calif. - If the City of Santa Barbara wants help from its residents to solve a growing financial problem, the wording on a ballot measure needs to be just right. The measure calls for a new 1/2 cent sales tax that would generate an estimated $15.6 million a year if it is approved and starts in April of 2025. The city said in June, the deficit on the books now is $7 million with no swift source of new revenue coming in. A new tax is said to be the fastest way to infuse funding into the budget. The current wording would be in the form or a yes-no ballot question and look like this: City of Santa Barbara Essential Services Measure Shall the measure maintainin

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