‘Utterly disgusting’ blast customers boycotting over Kroger ‘dynamic’ pricing tech – as some cry ‘greedflation’ ...Middle East

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‘Utterly disgusting’ blast customers boycotting over Kroger ‘dynamic’ pricing tech – as some cry ‘greedflation’
KROGER, one of the largest supermarket chains in the country, is facing consumer backlash — and a government investigation.  Two senators have announced they’re looking into the chain’s practices over claims it may be using personal data for “surge pricing” in stores. ReutersKroger CEO Rodney McMullen has been asked a series of questions by two senators.[/caption] GettyThe chain operates thousands of grocery stores across the country[/caption] Surge pricing, the colloquial term for “dynamic pricing,” is when a company increases service prices based on real-time demand. Ride-share companies Uber and Lyft, which set prices based on driver availability, are famous for their use of s

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