Disney has a price problem. It has ambitious plans to fix that ...Middle East

By Natasha Chen, CNN (CNN) — Disney recently announced a huge slate of projects for parks and cruises in front of 12,000 of its most loyal fans, who will almost certainly return to Disney’s theme parks to experience those new offerings, no matter what it costs. But whether a frequent visitor or a first-timer, Disney’s price hikes combined with a global inflation crisis left many families unable to afford trips to witness the technological feats and fantasy immersion the “Happiest Place on Earth” promises. “It is not news that a Disney trip is expensive, but the magnitude and speed of price increases over roughly the past five years was jarring to many respondents, and we do not believ

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Disney has a price problem. It has ambitious plans to fix that ...Middle East

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