Do weird food gimmicks really work? ...Middle East

Quartz - Economy
Do weird food gimmicks really work?
source : Quartz ( Middle East ) () 37
Fast food chains love to push the envelope with weird menu items. From taco shells inspired by Doritos to sandwiches with no buns, the gimmicks sometimes turn out to be more than just eye-catching – they actually drive sales and keep customers coming back for more. Read more...

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