Is Personalized Shopping Private? ...Middle East

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Is Personalized Shopping Private?
Personalization at scale seems contradictory. It’s like having a party with several million friends. Yet at its best, ecommerce personalization drives conversions anonymously. How can merchants balance customer personalization and privacy? I asked that question to payment and security pros. Personalizing ecommerce shopping drives sales. Maintaining privacy is the challenge. A Balancing Act Robin Anderson, […] The post Is Personalized Shopping Private? appeared first on NY Times News Today.

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