In Paris with Purpose: Morehead-Cain Scholar Researches Social Justice in Olympic Marketing ...Middle East

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In Paris with Purpose: Morehead-Cain Scholar Researches Social Justice in Olympic Marketing
Written by LEE JEFFRIES As people from around the world gather in Paris for the 2024 Olympics, William Walker III, a student from the University of North Carolina, is immersing himself in a unique research project. Currently majoring in business administration with minors in advertising and public relations along with entrepreneurship, Walker is on a pre-law track with aspirations of pursuing a career in entertainment law and sports agency. Through the prestigious Morehead-Cain Scholarship program, he is examining how marketing agencies and Olympic sponsors are amplifying athlete voices to address social justice issues. “My research started a couple of months ago,” Walker explains. “I reach

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