NBC Says Paris Olympics Will Set Advertising Record ...Middle East

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NBC Says Paris Olympics Will Set Advertising Record
The 2024 Paris Olympics are paying off for NBCUniversal. The media giant said Tuesday that it will set a new Olympic record for advertising revenue with its coverage of the games, topping Tokyo’s estimated $1.25 billion haul. Notably, the company says that nearly half a billion dollars in ad revenue will come from first-time sponsors […]

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