WhatsApp cuts business messaging prices to counter SMS, Google’s RCS ...Middle East

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WhatsApp cuts business messaging prices to counter SMS, Google’s RCS
Mumbai: Meta’s WhatsApp cut business messaging prices by 16-97% in several countries, including by 63% in India, in an aggressive attempt at countering growing competition from Google’s Rich Communication Services (RCS) and Apple’s upcoming foray into the segment.In India, at Rs 0.11 per conversation, WhatsApp’s new pricing for utility messaging is even cheaper than traditional […] The post WhatsApp cuts business messaging prices to counter SMS, Google’s RCS appeared first on NY Times News Today.

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