The maker of Photoshop says photos are obsolete ...Middle East

Quartz - Economy
The maker of Photoshop says photos are obsolete
source : Quartz ( Middle East ) () 21
Adobe, the US software company behind Photoshop, says its products can now generate images better than traditional photos.“[Ben and Jerry’s] found what many companies are finding; that 3D-rendered images are indistinguishable from traditional photos, and they’re far more efficient and actually less expensive to produce,” said Scott Belsky, Adobe’s chief product officer, during an earnings call on Dec. 10. The comments were regarding the American ice cream company’s use of Adobe’s 3D and immersive products to produce a marketing campaign about deliveries during the pandemic.The pandemic has made it much more difficult for in-person photo shoots and productions. As a result, many creative team

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