A major shift at Starbucks has changed its personality ...Middle East

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A major shift at Starbucks has changed its personality
By Nathaniel Meyersohn, CNN New York (CNN) — Years ago, some people would spend hours at Starbucks. Today, it’s a takeout counter. At many Starbucks locations, you’re lucky to find anyone sitting down. Under Howard Schultz, Starbucks’ longtime leader, cafes were positioned as a “third place” between work and home, where people could linger for hours on plush purple armchairs, socialize and connect. “If you look at the landscape of retail and restaurants in America, there is such a fracturing of places where people meet,” Schultz said in a 1995 profile of Starbucks for an industry publication. “There’s nowhere for people to go. So we created a place where people can feel comfortable.”

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