Some ad tech vendors are pulling back from Google’s Privacy Sandbox amid uncertainty ...Middle East

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Some ad tech vendors are pulling back from Google’s Privacy Sandbox amid uncertainty
Amid delays, regulatory backlash, and even its most ardent supporters turning sour, Google’s alternatives to third-party cookies are now murkier than a London fog. It’s no wonder some ad tech vendors are dialing down investments and playing the waiting game for a sunnier forecast. But unlike those publishers taking more drastic measures, these vendors aren’t […] The post Some ad tech vendors are pulling back from Google’s Privacy Sandbox amid uncertainty appeared first on NY Times News Today.

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