Ferrari program asks customers to rat out counterfeit cars, t-shirts and hats ...Middle East

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By Peter Valdes-Dapena, CNN (CNN) — Classic Ferraris can be among the most valuable cars in the world with some selling for tens of millions of dollars. That value also means it’s a ripe market for counterfeits. Ferrari is so determined to maintain the authenticity of its cars, then, that it’s crushing potential fakes into cubes. Ferrari hates couterfeits. Maybe even more than most companies. “Given that Ferrari is one of the strongest luxury brands in the world, it is among the ‘Made in Italy’ companies that is most subject to counterfeiting and unauthorized use of its distinctive signs in general, not only in the automotive sector but also in fashion and merchandising,” a Ferrari sp

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Last updated : 18 July 2024 clock 03:49 PM

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Ferrari program asks customers to rat out counterfeit cars, t-shirts and hats ...Middle East

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