Booking’s Countermove to Price Disparities of Hotel Websites ...Middle East

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Booking’s Countermove to Price Disparities of Hotel Websites
Booking.com recently dropped the price parity clause in the European Union. This move has caused a wave of questions and uncertainty in the hotel industry. How will the platform respond to hotels that decide to offer lower rates on their own websites to promote direct sales? The answer could redefine the relationship between OTAs and hotels, creating a scenario full of opportunities and challenges.

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