Gen Z Consumers 117% Likelier to Shop From Influencers ...Middle East

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Gen Z Consumers 117% Likelier to Shop From Influencers
As social commerce comes to occupy a growing role in retail overall, Generation Z consumers are the most likely to seek shopping inspiration from influencers. By the Numbers The PYMNTS Intelligence special report “Generation Zillennial: How They Shop” is based on responses from more than 3,600 U.S. consumers, seeking to understand how shopping habits differ […] The post Gen Z Consumers 117% Likelier to Shop From Influencers appeared first on NY Times News Today.

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