Avoid these Prime Day pitfalls for smarter shopping in July ...Middle East

Black Friday used to happen only in November. But even as we’ve been getting used to the idea of those sales creeping into October, retailers have also been conditioning us to associate a third month with big deals — July. This month has sales scheduled from Amazon (Prime Day, anyone?), Target, Walmart and other big retailers. “Consumers are being trained,” says Ayalla Ruvio, associate professor of marketing at Michigan State University. “Right now, it’s almost like tradition. Once you train consumers, they’re expecting it. They’re getting ready for it.” But labeling a sale as “Prime Day” or “Black Friday” doesn’t necessarily make it a bargain. Protect your

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Avoid these Prime Day pitfalls for smarter shopping in July ...Middle East

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