The Trends: Fashion Digital Excellence Roundtable: The customer buys everywhere & everytime ...Middle East

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The Trends: Fashion Digital Excellence Roundtable: The customer buys everywhere & everytime
There is no industry that is not grappling with the omnichannel challenge. Touchpoints are multiplying at the speed of light–from the physical store to social. Even the consumer can be considered a touchpoint, since in the case of the second hand he performs the dual function of buyer and seller.   This topic was discussed during the Digital Excellence Roundtable by some 30 speakers with the moderation of Giuliano Noci, full professor of strategy & marketing and vice rector, Politecnico di Milano.   The experts discussed how to best orchestrate the various channels, finding a balance between established paths and new ways of selling and communicating. Moreover, in a fluid scenario, with se

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