Selfridges and Snapchat launch AR locker room | Retail Tech News ...Middle East

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Selfridges and Snapchat launch AR locker room | Retail Tech News
source : NY Times News ( Middle East ) () 25
Image Courtesy: https://www.theindustry.fashion/ In honour of the summer of sports, Selfridges and Snapchat have collaborated on a new augmented reality (AR) locker room pop-up at the retailer’s Oxford Street headquarters in London. The entire store is themed “Sportopia.” Customers may digitally try on their favourite sports apparel, engage with their favourite sports companies, and play with cutting-edge technology, such as AR mirror experiences and AR lenses, during the event, which is scheduled to run through July and August. Even a custom Team Selfridges Sportopia football uniform is visible to them. Shoppers using the AR mirror will gain access to a one-time QR code where they can sa

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