Why PXG founder Bob Parsons is modern golf’s most exciting disruptor ...Middle East

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Why PXG founder Bob Parsons is modern golf’s most exciting disruptor
There’s no mistaking a PXG ad on television. Something about the combination of hard-rock background music, stark black-and-white graphics and the enthusiastic, gravelly voiceover makes it instantly recognizable. “Nobody makes golf clubs the way we do. Period,” it booms. Bob Parsons, the owner of that voice, is correct on two accounts, even if he only means it on one. His decade-old golf company, PXG, has cut a unique path in the traditionally set-in-its-ways world of golf equipment. And his Scottsdale National Golf Club is one of the most stunningly over-the-top places to play the game in the world. He claims he’s invested more than $300 million into it. Even though his father was an avid

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