Sports TV’s Multibillion-Dollar Rights Race: Where the Leaderboard Stands Right Now ...Middle East

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Sports TV’s Multibillion-Dollar Rights Race: Where the Leaderboard Stands Right Now
Sometime in the near future, the NBA will sign a new TV contract that will roughly triple the value of its current deal. The league is likely to get a $70 billion-plus windfall (from ESPN and, most likely, NBC Sports and Amazon) — even though the audience for professional basketball has been mostly static in […]

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