Google expands conversion tracking for Merchant Center ...Middle East

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Google expands conversion tracking for Merchant Center
source : NY Times News ( Middle East ) () 28
Google Merchant Center will soon track conversion events beyond those attributed to clicks on Shopping free listings, including conversions from Search web results and other sources. Why it matters. This change aims to provide merchants with more comprehensive performance data and optimize the Google shopping experience. Key details: The update will roll out in the coming months. It expands conversion tracking to include all conversions from merchants’ websites. Google will use this data to optimize shopping search experiences and improve its products and services. How it works. The expanded tracking will automatically apply to merchants using Google Merchant Center. Opt-out options: D

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