On and Beams’ Tennis Collaboration is Fit for ‘Challengers’ ...Middle East

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On and Beams’ Tennis Collaboration is Fit for ‘Challengers’
Courtesy of On Japanese retailer Beams and Swiss sportswear brand On have come together to create a tennis-inspired athleisure capsule collection fit for Art Donaldson, the character played by Mike Faist in Luca Guadagnino’s “Challengers.” “The collaboration between Beams and On was inspired by the desire to blend technical expertise with high-quality lifestyle products,” said Lucy Delacherois Day, senior director of performance at On. “Both brands aim to transform the tennis and fashion landscape by creating a unique line of sportswear and everyday products that appeal to both tennis enthusiasts and fashion-conscious consumers,” she added. Related A look from Beams and On’s coll

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