Channel 4 rebrands as Channel 4th ahead of General Election ...Middle East

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Channel 4 rebrands as Channel 4th ahead of General Election
Channel 4 has announced a temporary rebrand, with the channel set to be known as Channel 4th in the week leading up to the General Election. The name is a play on the July 4th polling date, with the move made as an effort to encourage people to vote. The campaign was developed by Channel 4’s in-house creative agency, 4creative, and will see the on-air channel graphic, Channel 4 idents and continuity slides become 4th rather than 4 between July 1st and July 4th. The rebrand has also been applied to the broadcaster’s London office, with the 4 logo outside it now forming part of a “vote on the 4th” message displayed on the buildin

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