Why Gen Zs are no longer using Google as a search engine ...Middle East

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Forget about sifting through pages of links; Gen Zs want quick, authentic, and relatable responses, and TikTok is delivering. As the digital landscape evolves, so do the habits of its users. One notable shift is the increasing preference of Gen Z for TikTok as a search engine over traditional platforms like Google.  Why aren’t we Googling anymore?  According to data from YPulse, a youth research firm, 46% of people aged 18-24 start their information searches on Google. In comparison, 58% of those aged 25-39 do the same. Interestingly, 21% of the younger age group begin their searches on TikTok, while only 5% start on YouTube. Gen Z’s shift from Google to TikTok isn’t just a quirky trend –

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