Nike Shares Plummet Amid Sales Concern and Market Pressure ...Middle East

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Nike Shares Plummet Amid Sales Concern and Market Pressure
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Nike shares slumped 18.6% in early trade on Friday as a forecast for a surprise drop in annual sales amplified investor concerns about the pace of the sportswear giant's efforts to stem market share losses to upstart brands such as On and Hoka. The company on Thursday projected a mid-single-digit percentage fall in fiscal 2025 revenue, compared to analysts' estimates of a near 1% rise, dragging shares of rivals and sportswear retailers across Europe, UK and U.S. on Friday.

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