Playing Ball: Summertime Isn’t the Only Time to Solicit Sports Tourism & Travel-Team Bookings ...Middle East

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Playing Ball: Summertime Isn’t the Only Time to Solicit Sports Tourism & Travel-Team Bookings
There may be no crying in baseball, but hoteliers who are not building relationships with travel sports teams may find themselves shedding a few tears once they realize how much money is being left on the table by not catering to the lucrative sports tourism segment. As a mother of two, I know firsthand how much parents pay annually to support the travel-team circuit and I’ve experienced the pain points when dealing with hotels. That’s why, as director of sales and marketing for two Hospitality America hotels, I began researching how to better serve this group segment and developing best practices to drive occupancy, generate additional revenue, enhance reputations, support local economies,

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