Novice consumers more likely to purchase wine with sweetness scales on labels ...Middle East

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Novice consumers more likely to purchase wine with sweetness scales on labels
UNIVERSITY PARK, Pa. — Rather than a text description, using a visual sweetness scale with an arrow pointing to a specific sweetness level on wine labels may increase purchase intent among novice wine consumers, according to a new study from researchers in the Penn State School of Hospitality Management.

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