Max Is Focusing on “Ambitious” Storytelling in Latin America: “We’re Fighting for Relevance” ...Middle East

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Max Is Focusing on “Ambitious” Storytelling in Latin America: “We’re Fighting for Relevance”
Max executives believe it’s not just the volume of subscribers enhancing their business, but the streamer’s “ambitious” storytelling. Mariano Cesar, senior vp of general entertainment content & programming strategy for Latin America and U.S. Hispanics at Max parent Warner Bros. Discovery, dived into the company’s business model during his keynote session at the international market and networking […]

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