Streaming’s Beachfront Property, The Home Screen, Draws Interest From Advertisers ...Middle East

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Streaming’s Beachfront Property, The Home Screen, Draws Interest From Advertisers
S. Charles Lee, the architect of hundreds of ornate Art Deco movie theaters, had a famous saying about his goal of engaging audiences before they settled into their seats: “The show starts on the sidewalk.” A century later, streaming services are taking a similar tack, leveraging their new place in the American living room by […]

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