Changing shopping trends presents opportunity for fresh produce marketers

Pandemic and generational inflation has caused American grocery shoppers to change their behaviors. This represents a great opportunity for the fresh produce industry, said Jonna Parker, fresh team lead for Circana, but the industry hasn’t been able to take advantage of it so far. Parker presented research findings during a June 18, 2024, Foundation for Fresh Produce BB #:157162 webinar. Not surprisingly, inflation is top of mind for consumers, with 95 percent of all households saying food inflation concerns them, and 84 percent saying they’re making one or more changes to their food buying because of high food prices. “Consumers are spending 30 percent more on food than in 2019, whi

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