Is it time to panic about Google’s SGE? ...Middle East

DAC Group’s Thom Lodge looks into the existential issue facing anyone wanting search users to visit their website. Last year, Google launched Search Labs, a program for people to experiment with and provide feedback on early-stage Google Search experiences. One tool worth paying attention to in light of the increasing popularity of GPTs is Search Generative Experience (SGE). It uses AI to scan the top SERP content and generate a text summary of information at the top of the search results page. While still in beta in the US, the word on the street is that Google is gearing up to test Search Generative Experience queries for a “small slice” of Chrome users here in the UK. But there’s likel

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Is it time to panic about Google’s SGE? ...Middle East

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